“I felt a great disturbance in the Force…”

Jim Beam and Makers Mark have been acquired by a Japanese firm:

Beam Inc., the classic American whiskey distiller that produces Jim Beam and Maker’s Mark bourbon, agreed this week to be acquired by Japanese beverage company Suntory Holdings Ltd. in a massive $13.62 billion deal, The Associated Press reported.

***

“Ultimately, what the consumer should be interested in is the product,” said Chuck Cowdery, an American whiskey writer and author of “Bourbon, Straight.” “There’s absolutely no reason that the product should change. So the consumer really doesn’t have anything to be concerned about.”

Yeah, nothing to be concerned about…except maybe this:

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Categories: Humor, Not Economics

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